
一 | At more than 1,500 meters above sea level, Tianmen Mountain in central China's Zhangjiajie offers summer temperatures of just 22 to 26 degrees Celsius, drawing a steady stream of visitors.
Among them are growing numbers of European travelers, like Italian Giancarlo Marino. Escaping the relentless summer heat in his hometown, he traveled to China with friends in search of cooler weather.
"Here you can feel the breeze, and while you're resting up on the mountain, you can even buy ice-cold drinks from the many vendors. It's thoughtful and relaxing," he said.
As extremely high temperatures grip many parts of the world this summer, China is emerging as an unexpected destination to avoid the soaring temperatures. With more convenient entry policies and a host of tourism-friendly measures, the country is drawing international visitors in surprising new ways.
NICHE ATTRACTIONS
Jizhou District in north China's Tianjin Municipality is usually known among Beijing residents as a weekend escape. Few would expect to encounter overseas tourists there, let alone visitors from Argentina.
Argentine traveler Michael visited Jizhou during his trip to China to enjoy the mountain scenery around the Huangyaguan section of the Great Wall.
For him, the "coolness" of Jizhou was not just about the pleasant temperature, but also about immersing himself in nature and experiencing rural life.
"The environment here is beautiful, and you can even see the Great Wall from the guesthouse," he said.
Local guesthouse owner Zhang Wei has noticed a growing number of foreign visitors seeking a deeper understanding of local life instead of simply checking off famous attractions.
"We've lately seen a clear increase in overseas guests. Many like to combine countryside experiences with natural scenery, allowing them to experience China in a more in-depth way," Zhang said.
Dutch tourist Noa is another traveler seeking out niche experiences. On a recent independent trip to Nanjing in east China's Jiangsu Province, Noa and friends made a point of visiting local produce markets and public parks, including matchmaking corners where parents gather to find partners for their children, to observe daily life up close.
"Many of the vegetables here are things I've never seen back home. It's really interesting," Noa said.
China's rapid economic and social development is also reshaping inbound tourism. Slovenian tourist Rainer Grega, visiting China for the first time, said he hopes to tour major Chinese technology companies.
"Many Chinese companies and brands are well-known overseas, so I'm really looking forward to visiting the headquarters of some of them. It would be fascinating to tour an electric-vehicle factory or see how those advanced robots are manufactured," he said.
According to a representative of a Suzhou-based international travel agency, foreign visitors are increasingly planning multi-city itineraries, while younger independent travelers, trips to smaller cities and rural areas, and longer stays have all become notable trends.
"Nowadays, many foreign visitors venture into city neighborhoods and rural villages to experience authentic Chinese life. From vibrant urban nightlife to rural revitalization, a vivid, multi-dimensional China is being increasingly shared with the world," said Wu Guoping, president of the Wuxi Tourism Association.
MORE OPEN STANCE
For many overseas visitors, China's increasingly convenient entry policies have provided an important guarantee for more flexible and in-depth travel.
China currently offers unilateral visa-free entry to nationals of 50 countries, including Slovenia and Italy.
"Thanks to the 30-day visa-free policy, you can come whenever you want -- just book a flight and go," Grega said. He added that transfers between airports and high-speed rail stations were seamless, making detailed travel planning largely unnecessary.
Marino echoed the view, saying the visa-free policy was a major reason for choosing China.
"It feels like the policy is becoming more and more foreigner-friendly. You can tell that China is opening its arms and genuinely welcoming more people to visit and learn about the country," he said.
Data from the National Immigration Administration (NIA) showed that China recorded 22.91 million inbound foreign visits in the first half of this year, up 20.4 percent year on year. Of those, 77.7 percent were made under visa-free entry facilitation policies.
China is also expanding the coverage of its 240-hour visa-free transit policy. According to an NIA announcement released on Aug. 20, citizens of Kyrgyzstan and Vietnam became eligible for the 240-hour visa-free transit policy and the 30-day visa-free entry policy for Hainan Province starting Aug. 20. The move increased the number of countries covered by the 240-hour visa-free transit policy to 57.
Vietnamese student Do Thi Huyen My, now in her second year at Hainan University, happily welcomed the new policy.
"I think the policy will definitely attract more Vietnamese tourists to China, especially to Hainan," she said.
"For me personally, it also means my family can visit me in Hainan more conveniently while enjoying a vacation here. By the time I graduate, my parents, relatives and friends will also be able to attend my graduation ceremony without going through complicated visa procedures," My said.
REFINED SERVICES MATTER
As inbound visitors become increasingly diverse and venture beyond traditional destinations, new opportunities have emerged for China's tourism industry, alongside higher expectations for service quality.
The city of Suzhou in Jiangsu Province, for instance, recently introduced a package of incentive measures to boost inbound tourism, offering rewards to travel agencies and online travel platforms that manage to organize overnight stays for foreign tourists and expatriates, or arrange one-day tours, with the annual reward up to 3 million yuan (about 442,000 U.S. dollars). Senior tour guides who manage to cultivate or recruit foreign-language guides are also eligible for incentives.
However, experts warned that feedback from some foreign visitors suggests that information access and language services remain weak links amid the boom of inbound tourism, which underscores the need to improve tourism services for international guests.
Wu Guoping suggested building a more comprehensive support system by developing multilingual digital platforms that seamlessly connect transportation, accommodation, dining, shopping and attractions, making travel planning and consumption more convenient.
To that end, Shanghai has recently launched a type of integrated smart tourism service kiosk that combines abundant online and offline resources.
Resembling a telephone booth, the facility provides access to 14,000 ticketing and shopping links, more than 20,000 dining venues and over 7,500 hotels and guesthouses. Powered by an AI travel assistant, it offers personalized recommendations, real-time interpretation and AI-generated travel journals. Its foreign bank card payment system supports 10 languages and more than 120 currencies.
Zhangjiajie is also improving services to match its surging international guests. From January to July this year, the city received 860,700 inbound visitors from 195 countries and regions, up 19.01 percent year on year. Tourism foreign exchange revenue reached 98.52 million U.S. dollars, an increase of 40.52 percent.
Despite the rapid growth, a previous survey in the Wulingyuan Scenic Area found that fewer than one-third of frontline staff could communicate proficiently in a foreign language.
The scenic area has since partnered with local universities to compile English-, Korean- and other foreign-language learning handbooks, while organizing evening classes for tourism workers.
Chen Heng, a 52-year-old publicity officer and one of the evening school participants, has even purchased language-learning software at his own expense and practices English pronunciation by reading aloud with a chopstick in his mouth.
"Zhangjiajie boasts world-class natural scenery. Our service quality has to keep pace as well," he said.
。1月14日下午,北京时间,亚马逊创始人杰夫·贝佐斯持有亚马逊近7900万股股票。其净资产正在增长,如下所示:亚马逊的主要收购项目:2017年全食:现金137亿美元。

二 | 亚马逊以137亿美元收购了整个食品超市,使其成为亚马逊名下最大的投资。这次收购也说明了亚马逊要成为一个涉及消费者生活许多领域的高端品牌的雄心壮志。捷步达康:2009年库存12亿美元。戒指:2018年10亿美元(未披露表格)。亚马逊最近收购了一家专注于智能相机的初创公司。该公司也在开发面部识别软件。

三 | 2018年Pillpack:10亿美元(表格未披露)。

四 | 2014年抽签:9.7亿美元现金。基瓦系统:2012年现金7.8亿美元。Kiva Systems被收购并更名为Amazon Robotics,负责为Amazon仓库创建移动机器人物流系统。souq.com:2017年6.5亿美元(未披露表格)。quidsi:2010年现金和股票5.5亿美元。元素科技:2015年现金5亿美元。

五 | Annapurna实验室,2015年:3.7亿美元(表格未披露)。2008年:3亿美元现金。

六 | 亚历克萨:1999年有2.5亿股。2013年Goodreads:1.5亿美元(未披露表格)。伍特:2010年1.1亿美元。accept.com:1999年1亿美元(表格未披露)。IMDB 1998年:现金和股票6000万美元。纳什控股,贝佐斯的私人公司,主要收购了华盛顿邮报2.5亿美元。2013年,贝佐斯以2.5亿美元收购了世界上最值得信赖的出版商之一,并计划通过技术重新定义《华盛顿邮报》。亚马逊的主要投资项目:生活社会:2011年融资4亿美元。2011年出现了团购热潮,亚马逊对生活社会进行了大量投资。2016年,该公司被Groupon以未知金额收购。社会生活:2010年1.83亿美元。

七 | 社会生活:2011年1.76亿美元。2015年的Twilio:1.3亿美元。homeccer.com:1999年1亿美元。1999年,亚马逊投资了homeccer.com,这是该公司首次尝试进入新鲜食品杂货市场。在泡沫经济时期,这项投资并不成功,最终导致亚马逊对新鲜食品的计划推迟。2007年晚些时候给我开账单:7200万美元。2000年eziba.com:7000万美元。2015年BankBazaar.com:6000万美元。

八 | 2000年Kozmo.com:6000万美元。2016年,伦敦证券公司:4500万美元。Wine.com 2000年:3000万美元。2018年切达:1900万美元。Songza:2013年470万美元。个人投资平台Bezos Expeditions的主要投资项目非常丰富:2017年融资2亿美元。2014年的警戒:1.5亿美元。2014年朱诺疗法:1.34亿美元。2014年Unity Biotech:1.16亿美元。DOMO:2017年1亿美元。圣杯:2016年1亿美元。格雷尔的目标是开发一种能检测早期癌症的血液检测方法。总部位于旧金山的创业公司筹集了16亿美元。

九 | 2011年工作日:8500万美元。2014年船舶:7500万美元。车队:2017年为6200万美元。

十 | 2013年多莫:6000万美元。2015年船舶:5750万美元。2014年朱诺疗法:5600万美元。

十一 | 2015年的基金箱:5000万美元。2015年堆栈溢出:4000万美元。

十二 | 2016年Everfi:4000万美元。2016年为3800万美元。2018年为4338万。2017年Unity Biotech:3500万美元。2012年重新考虑机器人技术:3000万美元。

十三 | 自2008年以来,贝佐斯探索公司参与了多轮重新思考机器人融资。公司已成为协作机器人领域的行业领导者,专注于开发高精度、易用的协作机器人生产。2012年的D波系统:3000万美元。这家总部位于加拿大的公司将量子计算引入公共云,使开发人员能够访问强大的技术。它的客户包括谷歌和美国宇航局。2015年通用融合:2700万美元。重新思考2015年的机器人技术:2600万美元。重新思考2010年的机器人技术:2000万美元。2011年通用融合:1950万美元。重新考虑机器人技术:2017年为1800万美元。

十四 | 2008年推特:1500万美元。Mindstrong控股公司2018年:1500万美元。先锋广场控股公司:2018年为1500万美元。2013年重新考虑机器人技术:1150万美元。

十五 | 2013年堆栈溢出:1000万美元。

十六 | makerbot:2011年1000万美元。2012年大会:980万美元。

十七 | 2017年Deep Sentinel:740万美元。2009年重新考虑机器人技术:700万美元。2014年:550万美元。重新思考2008年的机器人技术:500万美元。2013年商业内幕人士:500万美元。脉冲实验室2018年:250万美元。

十八 | 2012年:165万美元。

十九 | 通用融合,2013年:未披露金额。2006年大本营:未披露金额。杰夫·贝佐斯的主要投资项目:2017年Everfi融资轮:1.9亿美元。Everfi是一家总部位于华盛顿的教育软件初创公司。Airbnb:2011年1.12亿美元。Zocdoc:2011年7500万美元。车队:2017年为6200万美元。

| 车队可以将卡车司机与需要运输货物的公司联系起来,其软件可以帮助找到最有效的路线。2013年多莫:6000万美元。2011年Uber:3700万美元。2015年商业内幕人士:2500万美元。2014年商业内幕人士:1200万美元。

| traceme:2017年为900万美元。2011年大会:450万美元。谷歌1998年:100万美元。杰夫·贝佐斯是谷歌的首批投资者之一。2018年慈善一日基金:9750万美元。2018年9月,贝佐斯宣布成立一个20亿美元的一日基金,帮助无家可归的家庭和在美国建立幼儿园。2018年3300万美元。
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